Italianavera – A Love for Tomatoes
The brand Italianavera was founded in 2015 by Diana Attianese out of a love for tomatoes. Growing up in tomato paradise, in San Marzano sul Sarno, a dreamy town in southern Italy not far from Naples, as the daughter of a cannery owner, she was familiar with the "pomodoro," the golden apple, from childhood, and her passion for tomatoes was ignited early on. But it wasn't until she was 30 that she decided to enter the canned tomato business with Italianavera and help revive a nearly forgotten female craft.
"It was fascinating to see how women selected ripe tomatoes," she recalls. "I always had that intense tomato scent in the back of my mind that I felt in the fields, and my dream was always to work in the industry, but away from the logic of industrial production," the creative and cheerful founder of Italianavera continues.
Italianavera – The Feminine Side of the Tomato
The work surrounding the tomato harvest and the canning of "sughi" (sauces) has always been women's work in Italy. Grandmothers, mothers, sisters-in-law, and aunts have canned vast quantities of ripe tomatoes for the winter. Therefore, the name Italianavera – the true Italian woman – is also a programmatic statement, a commitment to femininity and the story of a beautiful woman who took her destiny into her own hands and makes tomato sauces just like in the old days, but in modern, vibrant packaging. Tradition goes hand in hand with appealing design at Italianavera.
At Italianavera, you'll find canned tomatoes from old varieties with wonderful names like San Marzano, Datterino, or Corbarino, and deliciously authentic-tasting "sughi," tomato sauces made from date or cherry tomatoes with fresh basil, eggplant, Gaeta olives and capers from Pantelleria, or spicy chili peppers. The tomatoes are always harvested at the perfect moment, when they are truly ripe. Optimally ripened, the selected tomatoes are processed fresh. The tomato sauces are then slowly simmered, taking their time, because only then do they taste like they were made by "Nonna" – with the scent and taste of the South.
