Purissima Maxima – Cocoa Bar 70% with No Added Sugar
The Tiroler Edle Purissima Maxima is a cocoa bar with milk and no added sugar, which naturally contains sugar. This cocoa bar is handcrafted in Austria by Hansi Haag using only natural lactose from the rich milk of the Grauvieh and premium-quality chocolate liquor (Rio Caraibe). Despite this, it is well-balanced and not too bitter.
We can hardly believe that this bar consists of only 70% cocoa and 30% milk. Even though no sugar has been added – except for the naturally occurring sugar in cocoa beans and milk –, it cannot be described as sugar-free, as it contains more than 0.5% sugar.
Cocoa Bar Instead of Chocolate – Why This Is the Case
Innovative products can sometimes be difficult to classify within traditional categories, as is the case with the popular Purissima Maxima with no added sugar. Since no sugar is added, it cannot be described as chocolate – the official definition of chocolate requires added sugar. The sugar contained in the Purissima Maxima comes solely from the milk, which naturally contains sugar. Tiroler Edle therefore uses the AGES-approved designation “cocoa bar with milk ‘with no added sugar’.”
Tiroler Edle – Chocolates Made with Milk from the Tyrolean Grauvieh
Far from being a grey mouse, the uniquely delicious chocolate made from Tyrolean Grauvieh milk is anything but ordinary when it comes to its creations and packaging. Hansjörg and Christoph Haag are always coming up with new creations for the delicious fillings, such as those with caramel and salt crystals. Therese Fiegl has given Tiroler Edle an equally creative design. The brown packaging at the bottom indicates milk chocolate, while the grey packaging contains dark chocolate in the attractive paper wrappers. The bright colour at the top reveals which filling is hidden inside the chocolate: orange for apricot, red for raspberry, and blue for nougat. To preserve its quality and flavour, each small bar is wrapped in cellulose film, which is plastic-free. We highly appreciate this.
